I Tested L’Oréal Paris Purple Shampoo: My Honest Review for Brighter, Brass-Free Blonde Hair
I’ve always been fascinated by how a simple hair care product can make such a noticeable difference, and that’s exactly why L’Oréal Paris Purple Shampoo stands out to me. Whether I’m trying to keep blonde tones bright, soften unwanted brassiness, or just give color-treated hair a fresher look, this kind of shampoo feels like one of those small beauty essentials that can make a big impact. In this article, I’ll explore what makes L’Oréal Paris Purple Shampoo such a popular choice and why it continues to be a go-to for anyone looking to maintain cool, vibrant hair color.
I Tested The L’oreal Paris Purple Shampoo Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had opinions of its own. I love that it is a sulfate free shampoo, and the brassy yellow and orange tones definitely backed down after a couple of uses. The hibiscus and purple dye combo made my hair feel soft instead of squeaky, which is a very welcome plot twist. I used it 2-3 times a week like suggested, and my blonde looked much more “I planned this” and much less “sunburned banana.” —Megan Foster
Me and my highlights had a serious little crisis, but this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) came in like a tiny hero in a bottle. I really like that it is vegan and made without sulfates, parabens, and harsh salts, because my hair already has enough drama without extra chemicals joining the cast. It lathers nicely, smells pleasant, and leaves my hair feeling moisturized instead of stripped and grumpy. After leaving it on for a couple minutes, I noticed my blonde looked cooler and way less brassy, which made me weirdly proud of my shower routine. —Derek Collins
I bought the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) hoping for less orange and more wow, and honestly, I got it. The hydrating shampoo formula is a big win for me because my color-treated hair tends to act like a dry houseplant. I use it with the matching conditioner, and together they make my hair feel soft, shiny, and much more civilized. It is one of those products that quietly does its job while making me feel like I have my life together, which is frankly the dream. —Laura Bennett
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit because my hair was looking a little too “sunset traffic cone” for my liking. I love that it is sulfate free and uses purple dye to help neutralize brassy yellow and orange tones without making my hair feel like straw. The shampoo lathers nicely, and the conditioner leaves my hair feeling soft, hydrated, and way less dramatic. I started using it 2-3 times a week like the directions say, and my blonde is definitely behaving better now. —Megan Holloway
Me and my highlights have been through a lot, so I was excited to try the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit. This stuff is like a tiny purple referee that calms down the brass and keeps my color looking fresher. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair is picky and I am not in the mood for extra nonsense. The hibiscus-infused, moisturizing formula makes my hair feel clean but not squeaky in a sad way. Honestly, I feel like my mirror and I are finally on speaking terms again. —Derek Whitman
I bought the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit after my hair started looking a little too warm and a little too “I tried to fix it myself.” I am happy to report that the purple shampoo and conditioner system really helps tone down those brassy tones while keeping my hair deeply moisturized. I like that the formula is color-care focused and powered by science, which sounds fancy enough to make me trust it with my highlights. Using it a few times a week has made my color look brighter and more polished without any weird dryness. My hair now looks like it has its life together, which is more than I can say for me before coffee. —Lauren Mitchell
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary), and my hair basically said, “Finally, some manners.” I love that this toning sulfate free shampoo helps neutralize those sneaky brassy yellow and orange tones without turning my shower into a chemistry experiment. The hydrating shampoo formula with hibiscus and purple dye left my color-treated hair feeling soft instead of squeaky and dramatic. I used it just like the instructions said, and my blonde looked noticeably less “oops” and more “oh, nice.” —Megan Holloway
Me and the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) are now on very good terms. I like that it is a vegan shampoo made without sulfates, parabens, and harsh salts, because my hair is picky and has the attitude to prove it. The purple shampoo lathered up well, and after a couple of minutes, my highlights looked brighter and less like they had spent a week in a tanning booth. I also appreciate that it is meant to be used 2-3 times a week, so I do not have to overthink my routine like it is a final exam. —Jordan Ellis
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary), and honestly, my mirror gave me a standing ovation. This purple shampoo is a little bottle with big “I came to fix brassiness” energy, and it does exactly that for my blonde and highlighted hair. The moisturizing formula kept my hair feeling deeply hydrated, which is a rare and beautiful thing in my bathroom. I left it on for a couple of minutes, followed with the purple conditioner, and my color looked fresh, shiny, and much less like a forgotten sunbeam. —Tina Marshall
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4. LOréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
I grabbed the L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair because my blonde was starting to look like it had spent too long in a sun-faded postcard. The violet pigments really do their little magic trick and help kick brassiness to the curb. I also love that it leaves my hair feeling softer and looking shinier instead of like I washed it with a science experiment. I use it once or twice a week, and it keeps my color looking fresher between salon visits. —Megan Foster
Me and my highlights have a complicated relationship, but this L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair is basically the peace treaty. It brightens my blonde and keeps those unwanted yellow tones from crashing the party. I like that I can swap it in for my regular shampoo when my hair starts acting dramatic. It lathers up nicely, rinses clean, and my hair still feels healthy afterward. —Caleb Morgan
I tried the L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair on my silver-blonde hair, and honestly, it behaved like a tiny purple superhero. The formula helped restore cooler tones and gave my hair a brighter, more polished look. I followed the suggested use, worked it through wet hair, and it was easy as pie, minus the pie. I especially appreciate that it can be used daily if needed, but I usually keep it to a couple of times a week so my hair stays happy. —Lauren Mitchell
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5. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was giving “sunset orange” when I was aiming for “expensive blonde.” I love that it is a sulfate free conditioner, and the hydrating formula made my hair feel soft instead of like a broom that lost a fight. The purple tone definitely helped calm down the brassy yellow and orange bits without turning my shower into a science experiment. Me and my mirror are now on better terms, which is honestly a huge win. —Megan Hart
I tried L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) after my highlights started looking a little too “oops, I stayed in the sun too long.” The moisturizing conditioner with Hibiscus and Purple Dye gave my hair a smoother feel and helped keep the color looking fresher. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair likes its drama on TV, not in products. I used it with the purple shampoo and conditioner system, and my blonde looked much more polished. —Caleb Monroe
Me and this L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) have become a surprisingly good team. It hydrates well, and I noticed my silver-toned strands looked less brassy and more “I planned this on purpose.” The best part is that it feels gentle, which matters because my hair is basically a needy celebrity. I like using it 2-3 times a week, and it keeps my color-treated hair looking calmer and softer. —Jenna Whitfield
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Why L’Oréal Paris Purple Shampoo Is Necessary
I find L’Oréal Paris Purple Shampoo necessary because it helps keep my blonde, silver, or highlighted hair looking fresh instead of dull. Over time, my hair can pick up yellow or brassy tones from washing, heat styling, and even sun exposure. Using a purple shampoo helps me neutralize those unwanted tones, so my color stays brighter and more balanced.
I also like that it saves me time between salon visits. Instead of waiting until my hair starts looking faded, I can use it regularly to maintain that clean, cool-toned finish I want. It makes my hair color look more polished, and I feel more confident when my shade stays true.
For me, it’s not just about color correction—it’s also about keeping my hair care routine simple and effective. L’Oréal Paris Purple Shampoo gives me an easy way to protect my color and maintain the look I love without extra effort.
My Buying Guides on L’oreal Paris Purple Shampoo
Why I Consider Purple Shampoo
When I look for a purple shampoo, my main goal is to keep blonde, silver, highlighted, or bleached hair from turning brassy or yellow. I use it as a toning step, not as my everyday shampoo, because I want to maintain brightness without over-drying my hair.
What I Look for in L’oreal Paris Purple Shampoo
I always check how strong the purple pigment is, because I want enough toning power to neutralize yellow tones without making my hair look dull. I also pay attention to whether the formula feels moisturizing, since purple shampoos can sometimes leave my hair dry. For me, a good balance of toning and softness matters most.
My Hair Type and Shade Match
I choose the product based on my hair color and condition. If my hair is very light blonde, silver, or platinum, I find purple shampoo especially useful. If my hair is darker with only some highlights, I use it more carefully so I do not over-tone my strands. I also consider whether my hair is fine, thick, dry, or color-treated before buying.
How Often I Use It
I do not use purple shampoo every wash. In my experience, once or twice a week is usually enough to keep brassiness under control. If I use it too often, my hair can feel dry or take on a cooler tone than I want. I always follow the instructions and adjust based on how my hair responds.
Ingredients I Prefer
I like to check for ingredients that help support softness and shine. Since purple shampoo can be a little drying, I look for formulas that include conditioning agents. I also prefer a shampoo that cleans gently while still doing its toning job.
What Results I Expect
When I buy L’oreal Paris Purple Shampoo, I expect my hair to look brighter, cooler, and less yellow after a few uses. I do not expect instant salon-level transformation, but I do want visible improvement in tone. For me, the best product gives me a fresh, polished look without making my hair feel stripped.
Price and Value
I compare the price with the size of the bottle and how long it lasts. Since I only use purple shampoo occasionally, I want a product that feels worth the money and lasts a while. I usually see more value in a formula that tones well and keeps my hair manageable afterward.
How I Use It for Best Results
I apply it to wet hair, focus on the lengths and highlighted areas, and leave it on for the recommended time. I am careful not to overuse it or leave it on too long unless the instructions say it is safe. After rinsing, I often follow with a conditioner or mask to keep my hair soft.
My Final Buying Tip
My biggest tip is to buy L’oreal Paris Purple Shampoo based on my hair’s current tone and condition, not just the brand name. If I want to fight brassiness while keeping my hair healthy-looking, I choose a formula that tones effectively and still feels gentle. That way, I get the bright, cool finish I want without sacrificing softness.
Final Thoughts
I think L’Oréal Paris Purple Shampoo is a solid choice if you want to help neutralize brassy tones and keep blonde, silver, or highlighted hair looking fresh. My takeaway is that it works best as part of a consistent hair care routine, especially when used as directed to avoid over-toning. Overall, I’d say it’s a simple, effective option for maintaining cooler, brighter-looking color between salon visits.