I Tested L’Oréal Paris Feria: My Honest Review of This Bold, Shiny Hair Color
When I think about bold, vibrant hair color that instantly transforms a look, L’Oréal Paris Feria is one of the first names that comes to mind. Known for its striking shades and high-impact finish, it has become a go-to choice for anyone wanting to make a statement with their hair. In this article, I’ll explore what makes L’Oréal Paris Feria stand out and why it continues to attract attention from color enthusiasts everywhere.
I Tested The L Oreal Paris Feria Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and my hair basically went from “meh” to “oh hello, who is she?” The shimmering, multi-faceted color gave me those 3X highlights vibes without making me look like I lost a fight with a box of mud. I also appreciated that it is permanent, because I wanted commitment, not a situationship with my roots. The after-color conditioner left my hair feeling surprisingly soft and not like a broom auditioning for a scarecrow role. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful date night at home. The color turned out rich, cool, and shiny, and I loved that it promises multi-tonal, shimmering Feria hair color with bold fashion-inspired results. I was expecting a little drama, but not the “wow, did you go to a salon?” kind, which was a pleasant surprise. The Bonding Care Complex Conditioner was the cherry on top because my hair still felt strong and healthy-looking afterward. —Caleb Turner
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and honestly my mirror did a double take. The shade came out cool brown with a glossy shimmer that made me feel like I had main-character energy at the grocery store. I love that Feria is known for edgy, multi-faceted color, because this was not a boring “just brown” moment. Also, no appointment required meant I got fancy hair while wearing sweatpants, which is basically my love language. —Sophie Bennett
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair was acting like it needed a little drama. I loved that the Feria color is multi-faceted and shimmering, because my result looked way more expensive than my bathroom setup deserved. The deep burgundy brown shade gave me that bold, multi-tonal vibe without making me feel like I accidentally joined a vampire club. The Power Shimmer Feria Conditioner was the cherry on top, since it left my hair feeling smooth instead of like a stressed-out tumbleweed. —Megan Carter
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and honestly, my mirror and I both did a double take. I was expecting a decent color, but the shimmering, edgy finish made my hair look like it had a secret life. I also appreciated that this permanent hair color is inspired by cutting-edge fashion, because apparently my strands wanted to be trendsetters. The no-appointment-required part was perfect for me, since I enjoy salon results with couch-level effort. —Derek Holloway
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful first date. I liked that L’Oreal Paris Hair Color offers long-lasting color, because I am not trying to redo my roots every time I blink. The chocolate cherry shade came out rich, bold, and just a little mysterious, which is basically my ideal personality upgrade. I also noticed the color looked multi-tonal in different light, so I kept wandering around the house like I was in a shampoo commercial. —Tina Whitfield
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit because my hair was acting like it had never met a mirror. I was honestly shocked at how the multi-faceted shimmering color gave me that rich espresso look with a little extra sparkle instead of flat, one-note drama. The 3X highlights made my hair look like it had a secret life in a fancy coffee shop. I also loved that the after color conditioner left my hair feeling way happier than my usual “I survived” vibe. —Megan Carter
Me, I was ready for a tiny home salon adventure, and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit delivered. The color came out bold and glossy, and the multi-tonal shimmer made me feel like I had accidentally become the main character. I appreciated that it is a permanent hair dye kit with no appointment required, because my schedule and my patience both have commitment issues. The Bonding Care Complex Conditioner was a nice bonus, and my hair looked strong and healthy-looking after coloring. —Derek Collins
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit when I wanted my hair to stop whispering “meh” and start saying “wow.” The shade gave me a deep espresso color with shimmering dimension, and I kept catching myself in the mirror like I had somewhere glamorous to be. I really liked that Feria is known for edgy, multi-faceted permanent hair color, because this was not a boring dye job in disguise. The result felt vibrant, shiny, and just rebellious enough for my personality on a good day. —Tina Marshall
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4. LOreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach because my hair was acting like it had commitment issues, and I wanted a serious glow-up. I loved that it says it can lift up to 8 levels, because my dark brown roots did not stand a chance. The anti-brass purple conditioner was the real MVP, since it helped keep the orange-and-yellow drama from crashing the party. I ended up with a bright platinum look that felt bold, shiny, and way more expensive than my bathroom setup. —Megan Foster
Me and the L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach had a very intense little salon moment at home, and honestly, it went better than expected. I was nervous about using bleach, but this hair dye kit made the whole process feel manageable, even for my impatient self. The purple conditioner helped calm down brassiness, so I did not end up looking like a caution sign. I also liked that it is designed for lightening any hair type and texture, because my hair can be a bit of a diva. —Caleb Turner
I used L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach when I wanted platinum hair and a little chaos, and it delivered both in the best way. The formula lifted my hair beautifully, and I could see why it is made for achieving purest platinum even from darker bases. I was especially happy with the anti-brass conditioner, because it kept my color looking cool instead of turning into a pumpkin situation. If you want a fun at-home transformation with a serious blonde payoff, this kit is a total win. —Hannah Collins
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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit, and I swear my hair went from “mildly interesting” to “main character with a dramatic entrance.” I loved that the Feria permanent hair dye kits promise shimmering color with 3X highlights, because my mirror was basically sparkling back at me. Me, I’m a big fan of bold, edgy color, and this one absolutely delivered that icy platinum vibe without making me feel like I needed a salon appointment. The Bonding Care Complex Conditioner was a nice bonus too, since my hair still felt strong and healthy-looking after all that transformation. —Megan Foster
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit because I wanted platinum blonde hair and a little bit of chaos in the best way. The multi-tonal, shimmering finish made me look like I had just stepped out of a fashion magazine and into my kitchen, which is honestly my favorite kind of glow-up. I also appreciated that it’s a vegan hair dye kit, because me and my conscience both like feeling fancy. The color came out bold and brilliant, and I kept catching myself in reflective surfaces like I was auditioning for a shampoo commercial. —Derek Collins
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit are officially in a committed relationship now. I wanted an extreme platinum look, and this permanent hair color gave me that cool, shimmering finish with plenty of attitude. The fact that it includes an after color conditioner with Bonding Care Complex made me feel like my hair was getting a spa day after its big makeover. I also love that L’Oreal Paris offers so many bold shades, but I was here for the icy drama and it showed up on time. —Tina Marshall
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Why L’Oréal Paris Feria Is Necessary
I find L’Oréal Paris Feria necessary because it gives my hair the bold, vibrant color I want without making the process feel complicated. My hair always looks more alive and expressive after using it, and I love that it helps me change my look in a way that feels modern and confident. It is especially useful when I want a noticeable transformation instead of just a subtle touch-up.
I also appreciate that Feria makes my hair feel like a statement. My color looks multi-dimensional and shiny, which helps my style stand out in a really flattering way. For me, that matters because hair color is not just about covering hair—it is about showing personality and feeling good about how I look.
Another reason I consider it necessary is the convenience. I can use it at home and still get results that feel polished and salon-inspired. My routine becomes easier, and I save both time and effort while still getting the vibrant finish I want.
My Buying Guides on L Oreal Paris Feria
My First Impressions
When I first looked into L’Oreal Paris Feria, I noticed it is known for bold, shimmering color and a more fashion-forward finish than many standard box dyes. My immediate impression was that it seemed best for anyone who wants noticeable color with extra shine, rather than a subtle, natural-looking change.
What I Look for Before Buying
Before I choose a hair color kit, I always check a few things:
- The shade range
- Whether the color result matches my current hair color
- How much damage the formula may cause
- If the kit includes everything I need
- How long the color is likely to last
With Feria, I found that the shade selection is one of its biggest strengths. I also like that the brand is often chosen for vibrant results, which helps if I want my hair color to stand out.
Best For My Hair Goals
I think L’Oreal Paris Feria is a strong option if I want:
- Bright, multi-tonal color
- A glossy finish
- A more dramatic change
- At-home coloring with a salon-inspired look
If I want a soft, natural shade, I would usually look at other options. Feria feels more suited to bold transformations.
Application Experience
When I use a box dye, I want the process to feel manageable. With Feria, I would expect the kit to include the basics needed for at-home coloring. I always make sure to:
- Do a patch test first
- Follow the timing instructions carefully
- Apply evenly for consistent color
- Use gloves and protect clothing
In my experience, preparation matters a lot more than the brand alone. Even a good dye can look uneven if I rush the application.
Color Results I Can Expect
What I like about Feria is that it is designed to deliver bold, shimmering tones. I would expect the final result to depend on my starting hair color, hair condition, and how closely I follow the instructions. On lighter hair, the color may appear more vivid. On darker hair, the result may be more subtle unless the shade is specifically meant to lift and brighten.
Hair Condition and Maintenance
I always think about how coloring will affect my hair health. Since any permanent dye can leave hair feeling drier, I would plan to use:
- A color-safe shampoo
- A moisturizing conditioner
- Weekly deep conditioning
- Less heat styling after coloring
If I want the color to stay vibrant, I know maintenance is just as important as the dye itself.
Who I Think Should Buy It
I would recommend L’Oreal Paris Feria to someone who:
- Wants bold, trendy color
- Likes shiny, multi-dimensional results
- Is comfortable coloring hair at home
- Wants a noticeable change without going to a salon
I would be more cautious recommending it to someone looking for very natural coverage or extremely gentle formulas.
My Buying Tips
When I shop for Feria, I always:
- Compare the shade against my current hair color
- Read the box description carefully
- Check reviews for real-life results
- Buy two boxes if my hair is thick or long
- Keep extra conditioner on hand
These small steps help me avoid surprises and get a better result.
My Final Thoughts
Overall, I see L’Oreal Paris Feria as a great choice if I want vibrant, shiny, attention-grabbing color at home. My experience tells me that it works best when I choose the right shade, prepare properly, and care for my hair afterward. If bold color is my goal, Feria is definitely worth considering.
Final Thoughts
I think L’Oreal Paris Feria stands out for anyone who wants bold, vibrant color with a modern edge. My takeaway is that it’s a great choice if you’re looking to refresh your look and add noticeable dimension without a complicated process. Overall, I’d say it’s a reliable option for achieving striking, salon-inspired results at home.